Animal Welfare & Sustainability Consulting

About Us

Photo by Daniel Neucom Photography

Ask
the
animal

The only one who can tell us if animal welfare has improved is the animal.

In line with the philosophy espoused by one of the world’s first animal welfare scientists, Professor Marian Dawkins, we take an animal-centric approach to improving animal welfare by “asking the animal” directly about his or her mental state. 

Animal Centric’s method of “asking the animal” involves teaching animal caregivers how to assess animal welfare objectively through the use of animal-based evidence (physical and behavioural) viewed within the assessment framework of the Five Domains Model, how to record and analyse trends in animal-based evidence over time, and how to conduct practical choice and motivation trials to determine animals’ needs and preferences. Armed with the ability to monitor welfare objectively and ask the animal various questions, animal caregivers can make enormous improvements to animal welfare over time.

Participatory process

We firmly believe that lasting change in animal welfare must be driven from the ground up — by animal caregivers.

In practice, this means having a thorough understanding of the people working with the animals, valuing their existing knowledge and intuition, and providing them with the bespoke support and tools that they need to improve animal welfare every day using scientific evidence from the animals themselves.

Animal Centric supports an organisation-wide transformation in the way animal welfare is assessed and managed.

We specialise in understanding animal caregivers' motivations and concerns, identifying and meeting their exact needs for knowledge and clarification, and bridging the long-term vision that the executives have for the organisation with the collective vision that the caregivers have for the animals. We are committed to working with organisations for however long it takes for their staff to feel confident in improving animal welfare using evidence from the animals. With most organisations, this transformation in knowledge, culture, and practice takes around 2 – 3 years.

Our end goal is that organisations will no longer need our help to shape a better world for animals.

The outcome of our process is that animal caregivers become applied animal welfare scientists — they are asking the right questions of the animals under their care, they are trialing evidence-based hypotheses, and they are correctly interpreting the evidence from the animals so as to continuously improve animal welfare over time.

Check out the Welfare WISE program that animal caregivers
at Sea World built with Animal Centric's help:

Consultant

Photo by Daniel Neucom Photography

Jill Fernandes, PhD

Background

I’m an animal welfare scientist, consultant, and science writer.

My goal in life is to empower people to shape a better world for animals.

I grew up on a small farm in Missouri, where I was constantly surrounded by cattle, horses, dogs, cats, deer, foxes, pheasants, and quail, and this is where my life-long fascination with animals began. I studied Environmental Science and Policy at the University of Miami, Florida, and I spent the first decade of my career as a researcher in animal science, starting out as a mosquito ecologist during my PhD (Aedes and Culex spp.), then looking at the transmission of mosquito-borne diseases, and with my last research position at The University of Queensland focusing on the neurophysiology of animal emotions (sheep, pigs, and cattle). During my later years as an academic researcher, I was drawn into the field of animal welfare science and took part in starting and running The Animal Welfare Collaborative (TAWC), a network of over 100 organisations collaborating to improve animal welfare. In those years that I spent managing relations across multiple animal-based industries, I came to know the practical challenges that many organisations face in improving animal welfare.

APPLIED ANIMAL WELFARE SCIENCE

During my time as an animal welfare researcher, I noticed a gap in society between the concepts being discussed in the animal welfare scientific literature and those being practiced on the ground by people with animals. I wasn’t content to see good science stay stuck in scholarly journals — I wanted to see if I could help people apply it in the real world. So, in 2021 I decided to leave my university research position and start Animal Centric so that I could work shoulder to shoulder with animal caregivers in improving animal welfare.

I just love animal people, and I feel fortunate that through Animal Centric I’m able to get to know them and support their important work as much as possible. My first client was Sea World, Australia, and I was very much guided by their team as to what types of support they needed most to improve the welfare of the animals under their care. Many of the approaches that Animal Centric now uses were born and tested through this fruitful multi-year collaboration with the Sea World team, and they have subsequently been validated by animal caregivers at other client organisations, which is why I have confidence in their effectiveness.

In my experience, most organisations genuinely want to do the right thing by the animals under their care, but it’s often unclear where to start. That’s where my background in animal welfare science, my humble approach to working with people, and my skills in science communication all come into play, because I can translate high-level theories into tangible actions and plans that work within the unique context of each organisation. I’ve been fortunate to work with hundreds of incredible animal caregivers at zoos, aquariums, and farms. The ease with which they are able to improve animal welfare when they’re given the right tools never ceases to amaze me.

As for my personal views on animal welfare, the only thing I care about is what the animal thinks and feels, or the animal’s perspective. All of my efforts focus on trying to understand that perspective better in partnership with the people who work most closely with animals so that we can make incremental changes that will improve animals’ lives.

Selected PUBLICATIONS

I published my first book in 2024, Cooperating Through Chaos: Why Humans (And Other Animals) Work Together, which I hope will inspire further public appreciation of how much we still have to learn from animals.

Fernandes, J. N., Hoffman, L. C., Kho, E. A., Navarro, M., Roura, E., Tilbrook, A. J., … & Cozzolino, D. (2026). Monitoring physiological correlates or biomarkers of welfare in animals–practical applications of vibrational spectroscopy and machine learning. Applied Spectroscopy Reviews, 1-24.

Babington, S., Ding, L., Tilbrook, A. J., Maloney, S. K., Kho, E. A., Fernandes, J. N., & Blache, D. (2025). Identifying biomarkers of sheep welfare using a metabolic discrepancy model. Scientific Reports, 15(1), 13288.

Babington, S., Tilbrook, A. J., Maloney, S. K., Fernandes, J. N., Crowley, T. M., Ding, L., … & Blache, D. (2024). Finding biomarkers of experience in animals. Journal of Animal Science and Biotechnology, 15(1), 28. 

Kho, E. A., Fernandes, J. N., Tilbrook, A. J., Fox, G. P., Sikulu-Lord, M. T., Kotze, A. C., … & Cozzolino, D. (2023). State of the art and the future of fecal analysis using infrared spectroscopy. Applied Spectroscopy Reviews, 58(10), 755-785.

Tomas, K., Savaglia, J., Plush, K. J., D’Souza, D. N., Fernandes, J. N., Butler, K. L., … & Tilbrook, A. J. (2021). 60. Maternal contact and human interaction does little to change piglet performance during lactation. Animal-science proceedings, 12(2), 222.

Baptista, J., Blache, D., Cox-Witton, K., Craddock, N., Dalziel, T., De Graaff, N., … & Zito, S. (2021). Impact of the COVID-19 pandemic on the welfare of animals in Australia. Frontiers in Veterinary Science, 7, 621843.

Fernandes, J. N., Hemsworth, P. H., Coleman, G. J., & Tilbrook, A. J. (2021). Costs and benefits of improving farm animal welfare. Agriculture, 11(2), 104.

(Spanish version)

We're guided by these values:

ANIMALS

  • We believe that animals deserve to experience the best lives possible.
  • We base our imperfect understanding of what animals experience on multiple and evolving lines of evidence.
  • We always put the welfare of animals first, accepting that it may not be feasible to meet all of animals’ needs all the time.

RELATIONSHIPS

  • We are real people, and we believe in building honest and lasting relationships with our clients.
  • We support, advise, and help people who value and respect animals’ lives.
  • We equip teams to solve their own problems and encourage them to come up with new ways of improving animals’ lives.

IMPACT

  • We work where we know we can make a positive contribution to animals’ lives. 
  • We prioritise doing quality work that will stand the test of time.
  • We choose progress over perfection, with the goal of making animals’ lives better each day.

What's next in animal welfare for your organisation?

We're happy to answer your questions.