A sustainable animal welfare improvement program is one that is owned by the entire organisation and is built and driven from the “ground up,” that is, by the primary animal caregivers. Because your program is built on caregivers’ own observations and expertise, welfare improvements are owned by the people responsible for implementing them. We work with the management and animal caregiver teams at your organisation to build consensus around concerns and aspirations across the organisation. Your team develops a shared understanding of where they are today and where they want to go, creating collective ownership from the very beginning.
Everyone lays the foundation of your program together, so there is collective ownership
Builds upon the specialist knowledge, intuition, and observational skills of your team
Unites upper management, animal care teams, and communications teams around a shared goal and process
Animals’ subjective experiences, or mental states, are the only metric of success for a genuine animal welfare improvement program. We work shoulder-to-shoulder with your team to establish a robust system of monitoring and assessing the welfare of the animals under your care. In the process, you gain a clear, evidence-based picture of life from the animals’ perspective, allowing your decisions to be guided by objective indicators of animals’ experiences rather than assumptions.
Delivers a custom organisation-wide system for continuous objective monitoring of animals
Animal caregivers learn to assess animal welfare scientifically using the objective evidence collected from the animals
Identifies clear priorities for investment by the organisation based on evidence of greatest welfare need
Animal caregivers have excellent intuition and creative ideas about how to improve animal welfare—their innovation only needs a structure and encouragement. Together, we create the ideal conditions for caregiver innovation and structured idea testing within your organisation. Your team members are empowered to generate practical, context-specific welfare improvements that fit your animals, your people, and your resources.
Animal caregivers think analytically and form hypotheses about trends they see in animal-based evidence
Team members are reinforced for generating simple solutions that have a positive impact on the animals
Encourages collaboration across facilities and synthesis across the fields to trial ideas in new contexts
Hypotheses about possible influences on animal welfare are supported or rejected by data from the animals
Ideas are evaluated based on how the animals respond after they're implemented and how welfare changes over time
Animals are given more options, and the choices they make are used to inform further improvements
You can only continue improving the lives of animals if you have the continuing support of your community. Although animal welfare science can be complex, we work with your organisation to communicate the nuts and bolts of the animal welfare improvement program that you’ve developed to targeted audiences so that your customers, community, and stakeholders can understand what you’re doing for the animals under your care.
A welfare communication strategy ensures your customers and community understand what you're doing to improve animal welfare
All of your organisation’s marketing is in service of your commitment to animals
Your organisation's stakeholders are aware of your current impact on animal welfare and how that is improving over time